IMI and Full Swing Golf Announce Strategic Partnership

IMI and Full Swing Golf Announce Strategic Partnership


Greenville, S.C. – IMI and Full Swing Golf, a worldwide leader in golf simulation, are pleased to announce the recent formation of a strategic partnership that will facilitate ongoing cross-marketing opportunities for both companies. By working together, both business entities expect to improve their ability to better serve clients while also targeting future customers.

Full Swing Golf participated in the Nationwide Tour’s BMW Charity Pro-Am at The Cliffs May 17-20 with a simulator set-up located beside the 18th green at the Valley Course, in The Cliffs property owners’ hospitality tent which provided guests with an entertaining and interactive golf experience.

The Full Swing Golf Simulator is the overwhelming choice of the world’s most respected golf professionals, private clubs, luxury resorts, premier developers and custom homeowners. The value of the simulator has been recognized by and employed by such respected professional organizations as Jim McLean Golf Schools, The PGA Learning Center, Princeton University, Isleworth Country Club, as well as in the homes of Michael Jordan, Dale Jarrett and Donald Trump.

IMI, during its widely lauded annual lifestyle event held in conjunction with 2007 AT&T National Pro-Am at Pebble Beach, also provided a Full Swing Golf Simulator for guests to use and enjoy.

“The simulator was a tremendously popular activity for all of our guests, including many of our PGA Tour players,” said Dan Collins, IMI Principal Partner for Marketing & Technology. “They took the opportunity to check out the system and were amazed at how realistic and accurate their shots were, especially when re-created on-screen of the same Pebble Beach golf holes that they competed on all week.”

In addition to Pebble Beach, the Full Swing Golf system makes more than 50 of the world’s finest golf courses available for simulated play, including St. Andrews, Pinehurst, Oakmont, Castle Pines and Kapalua.

IMI and Full Swing Golf both recognize the synergies and benefits that a strategic partnership can provide and are looking forward to collaborating on upcoming lifestyle events, golf tournaments, golf course development projects and other cross-marketing opportunities that may arise within each company’s affluent customer base.

“We had the good fortune of participating in IMI’s event at Pebble Beach earlier this year and were extremely impressed by the quality level and attention to detail that went into making this one of the best venues we’ve ever had to showcase our simulator,” said Full Swing Golf Account Executive Kevin Connors. “We are excited about entering into a strategic partnership with IMI and are looking forward to the many opportunities we feel certain will arise from having our product exposed to IMI’s luxury real estate customers and golf course developers.”